Signifying nothing

For a while, The Bank had been making a big deal about Leadership Statements being attached to the e-mail signatures of managers. That seems to have dropped off some but there are a few still out there:

"My Leadership promotes a SOLUTION not a sale"

"My Leadership Causes People to Smile and to Reach Their Goals Wholeheartedly!"

"My leadership is the catalyst for inspiring compassion, integrity and excellence in others."

Does any of this really mean anything? Really. Do people honestly believe that their leadership causes people to smile? Do they think that including a statement in their email saying that their leadership inspires excellence actually inspires excellence?