Inquiring minds are confused

I'm a regular reader of The Inquirer as it updates what's going on out in the techie world. And while I generally appreciate the British perspective presented there, I've grown tired of their butchering of the language. This is not some po-tay-toe / po-tah-toe conflict, but a stylistic decision made my the writers at The Inquirer.

For one, they have taken to referring to Microsoft as the Vole. I'm not entirely sure why Microsoft would be made synonymous with a small rodent but I understand that it is somewhat derogatory so I can deal with it.

But the writers are going further and further afield and it is making the articles more difficult to understand.

Open source has become open sauce.

Intel is Chipzilla.

Apple has become Fruitzilla. Apple computers with Intel processors are MacInteltosh.

Firefox is referred to as Firebadger or even Fireferret. Mozilla is
Mozzarella.

And, most recently, blog and become bog and bloggers are now boggers.

An occasional usage to point out that you are heaping a certain amount of ridicule on these companies and products is appropriate. A little bit of satire never hurt anyone. But when they seem to replace the correct word with this revisioned word in the spell checker, it makes the article difficult to understand. I shouldn't have to translate the article to know who you're talking about.

If this keeps up, I may abandon The Inquisition and just stick with The Register for my IT news from across the pond.